6 Strategies to Market Hybrid Events to Virtual and Live Attendees

6 Strategies to Market Hybrid Events to Virtual and Live Attendees The new challenge that has surfaced for event planners is that their virtual offerings must be attractive enough to entice a remote audience with its options; but yet, avoid taking away the motivation for an in-person event.  Both in-person and remote involvement have distinct… Continue reading 6 Strategies to Market Hybrid Events to Virtual and Live Attendees

ST Engineering InnovD Showcase

ST Engineering InnovD Showcase Today, the need for digitalisation and innovation to transform the way we operate is more urgent than ever. This sentence is applicable across every industry – including the events sector. Which is why we are immensely proud of how we managed to conduct ST Engineering’s InnovD Showcase Virtual Event.  ST Engineering… Continue reading ST Engineering InnovD Showcase

How To Ensure Inclusive Hybrid And Virtual Events For Attendees

Both hybrid and virtual events are here to stay in the long run. They have become a necessary component of most event organisers’ business plans. In fact, 70% of event organisers intend to continue hosting hybrid or virtual events after the COVID-19 restrictions end. The shift to virtual events has simplified many aspects of event… Continue reading How To Ensure Inclusive Hybrid And Virtual Events For Attendees

Why Agencies Should Invest in Event Tech

Choosing an event tech partner saves your agency time, money, and stress when it comes to planning successful virtual and hybrid events for your clients.  As virtual and hybrid events become the norm, investing in event tech is an increasingly savvy move for the profit-minded agency. Existing software platforms that enable the technical needs of… Continue reading Why Agencies Should Invest in Event Tech

Budgeting for Hybrid Events

Budgeting for events is always a tricky task, but budgeting for a new event model is even more challenging. As we begin to see event organizers strategizing hybrid events, there are many questions about what they might look like and what new line items to expect.  So, how important is budgeting in setting you up… Continue reading Budgeting for Hybrid Events

What to Do When Online Outages Hit Your Events

When service disruptions pose a barrier for online events, event professionals will need to ensure that they have adequate contingency plans in place. These technical difficulties can happen to the best of planners – so how should you prepare for it? In this piece, we’ll look at what industry practitioners should do to lessen the… Continue reading What to Do When Online Outages Hit Your Events

How Can You Improve Lead Generation at Virtual Events?

Trade shows have had a difficult time transitioning to virtual throughout the pandemic, with lead generation in particular presenting a major challenge. Sponsors and exhibitors have shared many of the issues associated with trying to generate leads at virtual trade shows and conferences, including the lack of incentive for attendees to explore booths the way… Continue reading How Can You Improve Lead Generation at Virtual Events?

How WFH Will Challenge Event Planners

Long known as a people-centered job, interpersonal skills are considered a prerequisite quality every event planner must-have. So how do professionals who thrive in this kind of environment fare when faced with a remote working arrangement? Covid-19 has brought forth unprecedented progress in virtual event technology over the last year, and under the same pressure,… Continue reading How WFH Will Challenge Event Planners