If your work revolves around all-things events, you are sure to have come across the term ‘Hybrid Events’. But what about those that aren’t quite familiar with the newfound hype?
Interestingly, Hybrid Events have actually been around almost as long as the internet has existed. However, the unique method of event hosting only drew the eyes of every business and brand all around the globe when the COVID-19 pandemic struck the world like a wrecking ball in late 2019.
With strict Safe Distancing Measures put in place everywhere we go, hosting physical events with large crowds like before is practically impossible. Where traditional events are now at a complete halt, we’ve seen incredibly quick shifts of such events into the virtual world, only for many to face more obstacles such as a lack of excitement and overall ‘humanness’.
Fusing an in-person experience together with a virtual event is the key defining feature of a hybrid event and what separates the two styles. While it may not sound like a whole lot different, hybrid events are in-fact more likely to keep your audiences engaged, entertained, or even educated.
How a Hybrid Event works
Hybrid events are hosted for a variety of specific reasons, designed to achieve specific objectives. They are held in several forms such as:
- ○ Conferences
- ○ Trade shows
- ○ Training seminars
- ○ Marketing and sales events
- ○ Product launches and demonstrations
Commonly combined with event hosting platforms and it’s technologies, hybrid events are very much able to provide their attendees with content, information, and even conversations through the use of polls, Q&A sessions, quizzes and in some cases, Virtual/Augmented Reality.
These small yet critical elements build strong connections with your attendees, keeping them hooked and always present.
Benefits of Hybrid Events and why it is Important
Like how we’ve embraced a new norm of wearing masks, and sanitising our hands ever so frequently, this may also very well be a new norm for the events landscape.
Where the location of an event used to be a concern for attendees, hosting an event both physically and virtually can now provide the flexibility of being present regardless of one’s travel constraints, as long as they’ve got either a phone or laptop, and an internet connection. And to accommodate those who’ve missed out on the broadcast, the entire event can be recorded for their viewing at a later time.
Hybrid events will be more friendly to the host’s pockets, where meals, transport and rental of space and other logistics are kept at a minimum.
Bonus: At the end of the day, post-event evaluations are also more accurate and effective, with surveys and polls in the hands of organisers for their review.
Unsure where to start organising a hybrid event? You’re at just the right place. Get in touch with our team of event specialists today.