In 2020, the events industry was dealt a massive blow – companies with an entire year’s worth of events had to venture into uncharted territories, making incredibly difficult decisions about whether to cancel, postpone, or adopt a virtual or hybrid solution for their events.  Fast forward to 2021 and most event organisers have successfully shifted to online events....

In 2020, the pandemic forced the entire industry to look for digital solutions and turn to virtual conferences. There was no room for any frills, just the bare necessities to quickly execute a virtual event – with production value and attendee experience the last thing on anyone’s mind.  With virtual events becoming our new norm and as fatigue for such events begin...

It goes without saying that keeping your event attendees engaged is essential to a successful event.  While that is certainly a challenge, ensuring event engagement for virtual or hybrid events might prove to be even more complicated – with over 60% of surveyed event marketers struggle to keep their attendees engaged during sessions at virtual events. With the industry...