CATEGORY: Virtual Events
SERVICES: Virtual webinars and events
As the Awards have traditionally been held physically at one of the bank’s key markets, the organising committee now had to consider how to bring the event to life in a virtual setting in the best way possible, particularly when participants and audiences were going to be engaging from remote locations.
The key to this was creating an immersive and captivating experience through creative visual treatments and virtual environment designs that were strategically aligned to the objectives and overall spirit of the awards. From a programme flow and user journey standpoint, a series of digital avenues were carefully crafted and implemented, contributing to the overall experience’s seamlessness.
The development and curation of the 3D virtual village constituted only part of the entire process. It is then integrated and hosted within the bank’s internal platform. Special back-end provisions had to be made to allow nominees to then present in-depth information regarding their submissions within this virtual environment. These came in video uploads, digital presentations, and related visual assets they had compiled to contribute to the judges. The team’s job is to deliver them and create a unique experience.