Author Archives: Terrence Chua

Budgeting for Hybrid Events

Budgeting for events is always a tricky task, but budgeting for a new event model is even more challenging. As we begin to see event organizers strategizing hybrid events, there are many questions about what they might look like and … Read More

6 Strategies to Market Hybrid Events to Virtual and Live Attendees

Event planners are needed to attract in-person attendees while avoiding alienating virtual attendees for hybrid events. They are also required to compete for a virtual audience’s attention in an increasingly saturated market. So how does an event planner sell an … Read More

What to Do When Online Outages Hit Your Events

When service disruptions pose a barrier for online events, event professionals will need to ensure that they have adequate contingency plans in place. These technical difficulties can happen to the best of planners – so how should you prepare for … Read More

How Can You Improve Lead Generation at Virtual Events?

Trade shows have had a difficult time transitioning to virtual throughout the pandemic, with lead generation in particular presenting a major challenge. Sponsors and exhibitors have shared many of the issues associated with trying to generate leads at virtual trade … Read More

How to Set Virtual Event Speakers Up for Success

The events industry has largely shifted to virtual over the past year or so and while we’ve flirted with the return to live events, pockets of COVID-19 cases have meant that our path towards our eventual return remains foggy – … Read More

How WFH Will Challenge Event Planners

Long known as a people-centered job, interpersonal skills are considered a prerequisite quality every event planner must-have. So how do professionals who thrive in this kind of environment fare when faced with a remote working arrangement? Covid-19 has brought forth … Read More

ST Engineering InnovD Showcase

Today, the need for digitalisation and innovation to transform the way we operate is more urgent than ever. This sentence is applicable across every industry – including the events sector. Which is why we are immensely proud of how we … Read More

Are Virtual Events Just for Brand Awareness?

With vaccines rolling out and becoming increasingly accessible to citizens, live events grow more viable by the day. At the same time, tech adoption rates have never been higher, and providers are looking towards longer-term engagement. How will these different … Read More

Easy Tips To Get More People To Your Webinar

Hosting an upcoming webinar for your company? Follow our easy and actionable tips to stay on track towards hosting your very own successful webinar. Keep your webinar’s duration within 45 minutes to 1 hour While the webinar’s duration is entirely … Read More

4 Stats that show how events will evolve in 2021

In 2020, the events industry was dealt a massive blow – companies with an entire year’s worth of events had to venture into uncharted territories, making incredibly difficult decisions about whether to cancel, postpone, or adopt a virtual or hybrid … Read More