Audience engagement has always been the top priority and the biggest challenge for event organisers, regardless of the event type. But engaging virtual audiences has always proved to be a concern, especially since the stakes are higher for most. With more opportunities for distractions and flexibility to exit the event, organisers sure have their work cut out for them in...

There’s a new contender in the world of event marketing, and that’s hybrid events. With the growing popularity of social media and online communities and the sudden thrust into remote communication, it’s no surprise that hybrid events are on the rise. These event types combine traditional conference-style programming with online and offline events, creating...

Finding it tough to cinch event sponsors for your upcoming hybrid or virtual event? Read more to find out how you can add value to your sponsorship offerings.   Garnering event sponsors can be a challenging job on its own for traditional events. Throw in virtual and hybrid events into the mix, and it might seem even more daunting!  But don’t let the uncertainty deter you. With...

Trying to make the shift to virtual events but not sure where to start? Read on for our advice before you make the jump.   At first, it seemed to be a reactive measure to the pandemic, but it seems now that virtual events are here to stay. Making the shift can be challenging, especially since it is relatively new and fast-changing. But if our experience and success stories have...