From Traditional to Virtual Events: Things To Consider Before You Start

Trying to make the shift to virtual events but not sure where to start? Read on for our advice before you make the jump.  

At first, it seemed to be a reactive measure to the pandemic, but it seems now that virtual events are here to stay. Making the shift can be challenging, especially since it is relatively new and fast-changing. But if our experience and success stories have shown us anything, it’s that virtual events carry a high potential of becoming value-added experiences for stakeholders across all levels. And that itself is worth the move! 

In this article, we’ll be providing you with some key considerations to think about as you make the move from traditional to virtual events.  

1. Is Your Content Suitable for Virtual Events? 

When it comes to virtual events, there’s no one-size-fits-all. It’s important to consider if your content translates well into virtual and how you should be presenting it to your audiences.[Text Wrapping Break][Text Wrapping Break]Based on your objective, evaluate which type of virtual event works for your content: 

  • Fully virtual: Webinars and webcasts that are completely online 
  • Hybrid: A combination of virtual and live events for increased reach and engagement  
  • Live-streaming: on-the-spot events that are easily accessed and shared online 

  • Pre-recorded: Capture now and share later online. 

2. What’s The Production Experience?

Virtual events do not unfold in the same way traditional events do. Where a live event functions with a human touch, virtual events have to make up for this with interactivity, engagement and high-quality visuals to keep audiences focused. Prevent virtual event fatigue for your audiences and mix it up by incorporating elements such as live panel discussions, videos, or active participation through breakout rooms and roundtable discussions.  

3. What Technologies Will You Be Using?

Virtual events are only as good as the technology and equipment used. Identify the kind of audio and video equipment you need, as well as the location where you will be shooting your virtual event. Some event planners may also choose to work with an event technology platform to automate the bulk of their event planning process. Such platforms also have the added benefit of integrated tools that provide more features and accessibilities for organisers and audiences, such as live translation, virtual booths, and video-on-demand.  

4. How Are You Measuring Success? 

There are many different ways to measure success when organizing a traditional event versus a virtual event. 

Traditional events usually rely on attendance numbers, while virtual events can rely on participants’ feedback through surveys, feedback forms or even social media reactions. It is important to decide what will be the most criticalmetric for your event and track it closely to make sure you are meeting your goals. Some event planners might also prefer event software, as it grants them access to powerful insights such as content and behavioural analytics, attendance tracking and more.  

Making a Move From Traditional To Virtual Events  

Now that you have the necessary groundwork in place to create virtual events, you can start working on how to make your next virtual event a success. Remember, with the right strategy and proper technology, you can deliver an excellent experience to your attendees! 

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