There’s a new contender in the world of event marketing, and that’s hybrid events.
With the growing popularity of social media and online communities and the sudden thrust into remote communication, it’s no surprise that hybrid events are on the rise.
These event types combine traditional conference-style programming with online and offline events, creating an interactive experience that attendees can take home with them. With the ability to attract a broader range of attendees and provide a more immersive experience, hybrid events are perfect for businesses looking to tap into the power of social media and online communities. They indeed are the best of both worlds, taking in the advantages of live events and virtual events.
If you’re still pondering if hybrid events are for you, here are three reasons to change your mind.
1. Better Sponsorship Value
According to a 2020 survey, 72% of sponsors are keen to participate in hybrid events.
The numbers can be surprising until you realise the value and opportunities of hybrid events for sponsors!
It’s a no-brainer that hybrid events increase your event outreach. With the option for people to turn up online and in-person, your event automatically expands to reach a wider range of audiences. This also increases the opportunities that you can bring to your corporate sponsors. More attendees mean a larger pool of leads. This also means flexibility for your sponsors in offering visibility either online, live, or both.
With event software such as Vue From NowEvents, your sponsors also get access to data analytics and information on attendee traffic and engagement that can help them optimize and tailor their outreach efforts accordingly. It’s a win-win all around!
2. Stronger Data Insights
Of course, the data analytics aren’t just for sponsors. They’re for you as an event organiser, to learn more about attendee behaviour and learn how to plan your future sessions accordingly.
When it comes to live events, you’d be able to gauge engagement and participation based on the headcount and popularity of the sessions. Hybrid events take it a step further by granting you data evidence that goes beyond participation numbers, including session engagement and traffic.
These are compelling insights that can help you learn how to tailor your content and improve your events with metrics exclusive only to online events.
3. Greater Flexibility
Flexibility is the middle name of hybrid events.
The prevalence and accessibility of technology have made it convenient for anyone and everyone to participate. This includes audiences, speakers, sponsors, and event organisers.
It has become a massive advantage in an increasingly VUCA world, as hybrid events carry insurance of a backup delivery method, in case of unprecedented circumstances such as travel bans or natural disasters. With everything already set up for virtual events, you won’t be left scrambling to set things up at the last second.
Either way, it ensures that you have a successful event, even if the world ends!
Thinking about taking our hybrid event software for a spin? Click here to try out our NowVue free plan!
Still unsure? Reach out to us now for a free demo of VUE from NowEvents.
If you are interested in learning more about Vue, NOW is the time! Check out our upcoming event, where we discuss everything about Vue. Dont miss it!