Hosting an upcoming webinar for your company? Follow our easy and actionable tips to stay on track towards hosting your very own successful webinar.
Keep your webinar’s duration within 45 minutes to 1 hour
While the webinar’s duration is entirely up to you to decide, we have witnessed our clients garner greater success with shorter sessions. When it comes to online videos and webinars, we would strongly recommend avoiding exceeding the 1 hour mark. For bigger topics, you can strongly consider breaking up your webinars into several shorter sessions to ensure your webinars’ topics are digestible for the audience.
Host your webinar on Wednesdays and Thursdays
Wednesdays and Thursdays are typically days where companies typically notice higher webinar attendance – which is why we would recommend hosting webinars on these days. The reason for this is simple – it is in the middle of the work week, which allows people to properly plan their schedules to attend the webinar. Conversely, weekends and Fridays should be avoided as these are days where most workers are either having their rest days or are gearing up to have their break – which would contribute to lower participation rates.
Evergreen content is information that will likely not change, or change very little over time. Creating such content has several benefits: mainly, its versatility and adaptability means that once the content has been created, it can be reused and recycled repeatedly with little need for much changes – making it highly efficient for you.
Having reliable evergreen content on your website is also great for SEO as these pages typically tend to rank higher than blog posts, due to their timeless nature; and good SEO can subsequently lead to your website being placed higher on search results, ensuring greater visibility for your webinar and your company.
Embed upcoming events at relevant places on your website or blog
Creating a widget from your upcoming webinar page and embedding it at strategic places on your website, blog, or even specific articles in your blog can help draw more eyeballs and visibility to your webinar among your website’s visitors. This is a great way to ensure that no stones are unturned – and that all your current website visitors are aware of your company’s upcoming webinar.
If you have any events related questions or would like to learn more about specific topics, do feel to contact us at firstname.lastname@example.org.